Microsoft

Look Development | Design | Animation | 2023-2024

Build Event

Another great opportunity presented itself to join Roger on a project that aimed to showcase the new features and AI tools that Microsoft was debuting. Roger was approached by Microsoft to help assist with the task of rebranding All of Microsoft events for 2023 and 2024. Highlighting three main concepts: Human, Vibrant, Dimensional. The team was tasked to develop various looks, design and animate sequences for the Build and Ignite live events.

Style frames

Microsoft wanted to explore a wide range concepts to cover the different events, from the vivid painterly to slick and the elegant concept.

Design Development

For Microsoft’s events, we explored concepts ranging from bold and painterly to sleek and elegant.

Additional Styles

MCAPS Event Stinger

Copilot Opener

  • Client: Microsoft

    Agency: Roger

    Executive Creative Director: Dane Macbeth

    Creative Director: Ken Carlton

    Creative Director: Danny Garcia

    Producer: Grant Aronson

    Producer: Tara Dana

    Look Development, Design, Animation: Adam Farris

    Design Lead: Ming Wang

    3D Artist: Jacob T.

    Animator: Mark Feldman

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