Nikon Z7 | IN PURSUIT OF LIGHT
Advert | 01:30 | 2017
It was exhilarating to collaborate with the team at Baked Studios on the launch of Nikon's most powerful camera, which delivers superb image quality through the perfect blend of its compact mirrorless body and high-resolution sensor.
The objective was to create a cinematic animation infused with layers of abstract elements to spotlight the Z7 camera’s standout feature—the mirrorless sensor. By weaving together an artistic world through Nikon’s lens, the animation aimed to ignite excitement and captivate the audience.
Leveraging powerful video cards, I began assembling a storyboard with fully rendered frames, exploring dynamic visuals and elements in real-time to add depth to each shot. Using Cinema 4D, Turbulence FD, Octane, and X-Particles, I crafted a visually rich and immersive experience.
CREDITS
Client: Nikon
Studio: Baked Studios
Executive Producer: Chad Feeback
Creative Director: Chris Hoffman
Art Direction, Design & Animation: Adam Farris
Studio: Baked Studios
Executive Producer: Chad Feeback
Creative Director: Chris Hoffman
Art Direction, Design & Animation: Adam Farris
3D, Compositing, Animation: Jake Martinez