Nikon Z7 | IN PURSUIT OF LIGHT
Advert | 01:30 | 2017
Agency: Baked Studios
Executive Producer: Chad Feeback
Creative Director: Chris Hoffman
Art Direction, Design & Animation: Adam FarrisI was a part of the team at Baked Studios to help launch Nikon's most powerful camera that delivers a superb image quality through an amalgamation of its compact mirror-less body and high-res sensor.
The goal was to create a cinematic animation with layers of abstract elements to highlight the key feature of the Z7 camera which is the mirror-less sensor while motivating the audience's excitement through an artistic world captured by Nikon.
The Process: Utilizing powerful video cards, I started assembling a storyboard with fully rendered frames while exploring exciting looks and elements in real-time to add depth to the shots using Cinema 4D, Turbulence FD, Octane, and X-particles.